MOCO ROCA

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MOCO ROCA QUALITY ROASTERY

THE CHALLENGE

Undoubtedly what remains as one of the hottest competition for a market share is the coffee industry. An intense heat where a mediocre brand gets easily roasted, Moco Roca needed to prove itself as the specialty bean miners of premium brew blends.

OUTCOME

An evaluated founding story, brand core attributes and market alignment that supported Moco Roca as the definitive brand of handpicked quality coffee, interpreted and conveyed in every visual language.

Upscale Noble

Professional Curated

Sophisticated Straightforward

Quality seekers Handpicked / Innovative

SCOPE OF PROJECT

Brand Strategy

Brand Name Generation

Messaging

Identity System Design

Packaging Design

LOGO STORY

The value Moco Roca ought to deliver is the precious experience of a delicious taste.

Four elements are embedded in the symbol, (1) Precision; symbolized by equal sided diamond, (2) Flavor; express through a subtle shape of a coffee bean, (3) Serve; depicted in a small circle for an abstract top view of a cup/plate, and (4) Consistency; big circle enclosing the first three elements that signifies the unending commitment and pursuit for constantly remarkable result.

The logotype is composed of two key elements: the symbol and the wordmark.

These two key elements must always be together and confine to the original proportion specified in the identity system. Once the identity has been well established the symbol may be used separately as a graphic element to add dynamism to the visual communication.