BENG-BENG

•

Design bites the tasty snack.

The Challenge

Beng – beng needed help redesigning their packaging promo sleeve, with the initial challenge that the design must only be on a limited dimensions of 3” x 1.5” art board. We perceived they needed more than the usual one of its kind. Therefore, we listed down the tasks it must perform as a crucial marketing tool – from catching attention, conveying a compelling story, providing instant brand recognition, delighting consumers, and eventually impacting sales.

The taste of clarity.

To set apart the brand from other competitors, we reviewed its very own brand essence and uncovered two viewpoints that we can utilize to represent its authenticity: the sense of togetherness being around with the BARKADA (a group of friends) and the experience of unstoppable enjoyment. These provided a sharp story for us to tell. Our goal is to turn beng-beng into a definitive brand that shows personalities – a dynamic, upbeat, and exciting one.

Introducing a flavourful visuals.

Determined to create visual cues that hint the exciting tastes, our studio, Oddlair Design Co., developed characters that brought distinction, enthusiasm, and personalities to the brand. Moreover, different shapes emphasized the unique characteristics each character has that complete their BARKADA’s oneness, just like what the multi-layered snack offers – chocolate, wafer, caramel, and crispies. All these extend a new collection of brand elements that are useful for the brand’s approach on various touchpoints.

Raising the bar.

We continued prototyping the design elements to see how they would play in a few applications. From a sample of simple video content for social media posts to countertop display for the most competitive marketing environment there is. The design provides a great attribute for a competitive advantage.