A brand relaunch for the fried-chicken-loving Philippine market, to remind everyone that KFC is the original fried chicken brand. We made use of the brand's most original asset: the Colonel.
In the teaser video, we invited 3 well-loved veteran actors to audition for the role.
Veteran actors Ronaldo Valdez, Leo Martinez & Pen Medina
After a week, we revealed KFC's First Filipino Colonel, Ronaldo Valdez. He was sworn in a grand oath-taking video.
Case Film:
