Homepage of website we built to give students more information on tuition fee rises. We spoke to students in a conversational and optimistic way - in contrast to normal government websites
We created a simple calculator that let you select what career you were interested in, and then showed you what your weekly repayments would be based on average starting salaries
There was also more detailed information on other pages
National press ads gave top line information and directed students to the site
We created radio ads with information on the rises that drove to the site
