Branding Campaigns for Mogujie's "My Fashion Buyer"
As China's largest e-commerce fashion platform Mogujie’s 3-year leading agency partner, we were responsible for integrated communications for Mogujie’s “Born to Love a Lot, Born to be a Buyer and “Love at Least Once Everyday” campaigns.
2013-14 Launch stage: Born to love a lot, born to be a buyer.
In the era of “Social Shopping”, the dream to be a buyer can come true easily. Easy to open a shop is a feature of Mogujie.com, which is an application and platform to help young girls start their own businesses, they can be followed after taking pictures of goods and sharing to friends, their dream to be buyers can come true at the same time.
We created “Born to love a lot, Born to be a buyer” integrated marketing campaign after conducting in-depth survey for post-90s female, one TVC, prints, OOH and digital marketing projects launched to persuade these non-professional sellers to establish a new shop in Mogujie.com. They also launched a buyers’ offline market, so that everyone can share what they love.
By this round communication campaigns, brand awareness of Mogujie.com increased 74% and the audience preference up to 88%, this performance far exceed competitors, and people who were willing to open a shop was to reach 86%.
2014-15 Sustain stage: Love at least once a day.
Mogujie.com "Love At Least Once A Day" integrated campaign was launched during the "double eleven" and "double twelve" battle, the case included 3 videos and 7 prints. With the help of such integrated campaign, Mogujie.com handled more than 100 million yuan of sales at 51 minutes 37 seconds on “double eleven”.
2015-16 Later stage: Your one-stop Mix & Match solution.
