Rebranding a local Chinese hardware shop
Brand
联昌 LCH Sungkai Enterprise
Location
No 30, Jalan Besar,
35600 Sungkai,
Perak.
•Company no.: IP0340854-D
•GST no.: 001927405568
Background
•联昌 LCH Sungkai Enterprise is a hardware shop that has been more than 100 years old located in Sungkai, Perak.
•The latest founder call Poon Lay Lee
•There is a very vintage hardware shop in this local state.
Strength
They are an honest trader, serve customers with friendly, and provide reasonable price with their products.
Weakness
While, the increases of local competitors and without having a strong brand identity have become the bigger problem that affect their business decline though the year that follow.
Target Audiences
Primary consumer
General public (21 years old above)
-Who urgent need the hardware materials for repair work
Secondary consumer
•Construction Wholesalers
Purpose/ Objective
They wish to provide customers a new image that can represent their identity, and attract more consumers come and buy their products.
Brand Positioning
- Trustworthy
- Honestly
Art direction
Simplicity vintage style
Final Outcome
