Advertising promotional about “Malaysians Bad Driving Habits”
Problem:
There are many bad driving habits that we can realize around us all the time thereby causing accidents. However, many people do not care about it.

Target Audience
Primary Consumer (Main)
High school students (15 to 19 years old)

Secondary Consumer
General public (29 years old and above)

( to educate and transfer the message of the importance of driving habits for the audiences.)
Purpose
To create awareness about “Malaysians Bad Driving Habits” in the country of Malaysia.

Objective
Encourage and educate general public, especially the high school students in order to be a responsible driver and have a good driving habits in the next future.

Art Direction
Graphic + illustration
Posters Design
Buntings Design
Brochure Design
Notebook Design
Car Stickers