Client
D&AD
Project
Workout Brochure
Design Agency
Radford Wallis
The Brief
Create a brochure promoting D&AD Workout – a professional development training programme, offering a range of courses and workshops to individuals working in design and advertising.
The Solution
A brochure was created that challenges the reader through a series of witty questions that play on the idea of lost inspiration, emphasising the relevance of the programme to a creative audience.
By printing only black on to different coloured paper stocks, we produced cost-effective, engaging brochures that were colour coded into sections.
D&AD
Project
Workout Brochure
Design Agency
Radford Wallis
The Brief
Create a brochure promoting D&AD Workout – a professional development training programme, offering a range of courses and workshops to individuals working in design and advertising.
The Solution
A brochure was created that challenges the reader through a series of witty questions that play on the idea of lost inspiration, emphasising the relevance of the programme to a creative audience.
By printing only black on to different coloured paper stocks, we produced cost-effective, engaging brochures that were colour coded into sections.