#LegoChallenge for LEGO

Context: Lego was launching Creationary, his version of the classic game Pictionary where instead of drawing players have to assemble pieces.

Insight: during work hours people take breaks by entering their social networks. For them procrastinating is almost like playing time. 

Idea: we brought Creationary to the place where adults play, social networks. With an elegant but low-cost execution, we created a fun gaming experience that connected with the audience.