TweetFeet, the keyboard against sedentary lifestyle.

For Carrozi Foods

Context: the pasta brand Carozzi sponsors the Santiago Marathon to promote a healthy style and to engage its consumers with it. And they wanted to generate buzz about the event.

Insight: social networks keep us socially active without the need to move. That's why they make us more sedentary.

Idea: bring the energy of the marathon to social networks with a keyboard that makes you move your legs to write messages that motivate your friends to run.