BetAmerica Website Design
Low-Fidelity Wireframe
Final home page design
Responsive screens
Project Title: BetAmerica.com website
Project Objectives: To create a website to promote, reinforce and forward the BetAmerica brand with its wide range of handicapping products and services to new and existing customers. To present an online gaming destination with a high level of professionalism and quality that instills trust and safety for potential customers.
Key Audience: Online and land-based horse racing and gaming customers. Customers who were looking for an alternative to the big three operators in the industry.
Design Solution(s): Built from the ground up, the revised company website I designed was to leverage new technologies and frameworks with a modern web design aesthetic. I planned the website to be completely responsive across all major viewports, from large desktop to smaller smart phones. I designed, planned, and coordinated every aspect of this site to be created on “building blocks” that could be moved, rearranged and replaced as directed by analytics, new promotions and demographic information. Each block is designed for clarity and impact using high quality retouched photos, iconography, and brand colours, supported by easily digestible content explaining a service or product with the ability to drill-down. The site was then built, populated and released with the help of a cross functional team consisting of myself, marketing and front-end development. The overall intended outcome was to push customers to sign-up, while gathering greater details as needed, all within a well groomed, highly branded, efficient and audience appropriate website.
