Plextra
Brand stratgey
Brand stratgey
Problem:
Introduction of EMR (Electronic Medical Records) systems in orthopaedic arena created fear of change and confusion.
Process:
Create an EMR tool with and for orthopaedics, therefore eliminating fear of change and confusion.
Solution:
Design of corporate identity followed the brand idea of providing a tool that was designed with and for orthopaedics.
Introduction of EMR (Electronic Medical Records) systems in orthopaedic arena created fear of change and confusion.
Process:
Create an EMR tool with and for orthopaedics, therefore eliminating fear of change and confusion.
Solution:
Design of corporate identity followed the brand idea of providing a tool that was designed with and for orthopaedics.
BEFORE
AFTER
Wordmark | Sub Brand | Plexmarks
Brand Family Tree
Color System | Typography system
Wordmark Architecture
Sub Brand Wordmark Architecture
