Bunker
Brand Strategy
Brand Strategy
Problem:
Fragmented brand identity lead to confusion, and lack of recognition.
Process:
Follow brand strategy process to identify the position of Bunker in the minds of consumers.
Solution:
Highlight the historic importance of Bunker, both as a structural and community landmark.
Fragmented brand identity lead to confusion, and lack of recognition.
Process:
Follow brand strategy process to identify the position of Bunker in the minds of consumers.
Solution:
Highlight the historic importance of Bunker, both as a structural and community landmark.
BEFORE
AFTER
Brand Driver
Pattern | Color System
Wordmark followed historic building structure.
Tagline
