Advertising Campaign
Raid Bugs Spray
STRATEGY STATEMENT
GET
Urban housewife
Urban housewife
WHO
Wants to get rid the cockroach problem
Wants to get rid the cockroach problem
TO
Buy Raid bugs spray
Buy Raid bugs spray
TO TELL THEM
Raid is vey effective against cockroaches
( Idea: A couple of cockroach travel around the world. After having a bunch of babies and bring them together visit in Malaysia. Unfortunately all of them have kill by a maid and dead on street.
Raid is vey effective against cockroaches
( Idea: A couple of cockroach travel around the world. After having a bunch of babies and bring them together visit in Malaysia. Unfortunately all of them have kill by a maid and dead on street.
TAGLINE
One shot kills all.
One shot kills all.
TVC
The TVC storyboard is about a couple of cockroach travel around the world to USA and Paris.
After having a bunch of babies during their honeymoon and bring them together to visit in Malaysia.
After having a bunch of babies during their honeymoon and bring them together to visit in Malaysia.
Unfortunately all of them have kill in Malaysia by a maid who use the Raid bug spray.
PROMO ACTIVATION
This promo activation’s location will be at bus stop to interact with the peoples. When peoples waiting the bus, the cockroaches will appear from the LED board, on one of the side will have the Raid product image and “Touch Here” sentence. Once the people touch on it, the cockroaches will fall to the LED floor.
DIGITAL AD
The digital advertising for Raid is using Yahoo takeover page. The cockroaches will come out from the edge of the computer screen. Once, click on the red button and the cockroaches will fall down to the bottom and disappear from computer screen.
