SECRET OF LOUISIANA
REBRAND LOGO
BRIEF
To develop on effective visual identity system for an existing locally established restaurant. To understanding how visualidentity system and applied across various communication material, promotional, product, environment, digital, etc.
SMP
Taste the secret of Cajun cuisine
IDEA
The corporate visual identity and logo are create as using line graphic to create the similar swamps scenery to reflect mystery sensation in Louisiana.
INSTORE APPLICATION
The overall application using line graphic as mnemonic to reflect swamps’ mystery sensation. Among the line there is some words, which is the secret ingredient of Cajun cuisine.
For the coaster design, front side will be questioning some quiz about the fun fact of Louisiana. At the back side will be the answer of the question.
ENVIRONMENT
The overall interior design mood is appealing with the line graphic on the white background, to create the similar swamps scenery to reflect mystery sensation.
MOTION GRAPHIC
The motion graphic is telling the story about the holy trinity of ingridients which is onion,celery and bell pepper which is the base for much of the cooking in the regional cuisines of Louisiana. Variants use of garlic, parsley, or shallots in addition to the three trinity ingredients. In the motion graphic also playing the Louisiana Cajun music to bring the joyful and cheerful sensation.
