The return of Derrick Rose
5 champter of Derrick Rose
5 champter of Derrick Rose
The Brief:
MVP Derrick Rose was injured at last season,and he's gonna recovered before next season, at same time Adidas will launch D rose 3 basketball shoes.So Adidas made micro-movie#the return#, to tell 5 elements within D rose,
when 5 elements together, the more powerful D rose will return.
As Adidas biggest market, there were lots fans of D rose,but chinese consumer were not so familiar with D rose's character, In order to dramatise this, we need do chinese version instead of global adaption.
The solution:
Our team collect all D rose story, use Long copy to tell 5 stories,which were #focus# #hope# #driven# push# #belief# based on D rose temper.all copy followed D rose humble but within strong will. All stories sended to social media and weibo to inspired more people to tell their 5 stories.
Agency: TBWA Shanghai
Copy:Nokkia W
Art:Jorden Dong
MVP Derrick Rose was injured at last season,and he's gonna recovered before next season, at same time Adidas will launch D rose 3 basketball shoes.So Adidas made micro-movie#the return#, to tell 5 elements within D rose,
when 5 elements together, the more powerful D rose will return.
As Adidas biggest market, there were lots fans of D rose,but chinese consumer were not so familiar with D rose's character, In order to dramatise this, we need do chinese version instead of global adaption.
The solution:
Our team collect all D rose story, use Long copy to tell 5 stories,which were #focus# #hope# #driven# push# #belief# based on D rose temper.all copy followed D rose humble but within strong will. All stories sended to social media and weibo to inspired more people to tell their 5 stories.
Agency: TBWA Shanghai
Copy:Nokkia W
Art:Jorden Dong
