In a collaborative, group setting, we had to create an imaginary company that we had to create a logo and its identity system. My group created Duonamic Socks, a sock company that is ready for a storefront business located in Seattle, Washington. Duonamic Socks specializes in the art of self-expression by having customers purchase socks individually to mix and match the socks themselves. This allows Duonamic Socks to assist with their young adult demographic whose creativity matches their need to be bold and their sense of adventure. My logo works on a large scale and small scale that works both in color and black and white. The logo also symbolizes the different colors and patterns that customers can pair with to create their ideal pair of socks. Plus, the logo is very modern which matches the young adult clientele that is looking for the latest trends. Lastly, the logo is taken one step further to be included in an identity system that includes a letterhead, envelope, and business cards.
Fonts Used: Archer • PMS 7597 C, 116 C, and 326 C • Logo: 4” x 4,” Letterhead: 8.5” x 11,” Business Cards: 2” x 3.5,” Envelope: 9.5” x 4.125” • Spring 2017
The Logo
The Envelope With A Matching Patterned Flap
The Letterhead
Front and Back Of The Business Cards
The Identity System
All The Components Of The Identity System
