Genre/ Social Design, Interactive Design
Date/ January 2017
Designer/ Ching-Chun Shen
Concept/
Designer/ Ching-Chun Shen
Concept/
In Taiwan, the problem about the recognition of athletes’ identity has always existed. It makes a lot of athletes withdraw from the national sports delegation. Furthermore, people in Taiwan do not feel concerned about the sports information, so the sports atmosphere and concept can’t be prevalent in the country.
In order to let people rethink about this issue, I’ve designed a set of scratch cards. It is very glory for the athletes to won the awards; but it makes a fact that everyone think they will have a smooth and easy life in the future. Sadly, it’s not true. Therefore, there’s a strong contrast of reality between the athletes’ real life and people’s recognition.
I’ve chosen different sports themes which Taiwanese athletes performances are significant in the international competition for
this series of scratch cards’ design. The golden, silver and bronze medals printed on the card represent the glory. When the users scratch the scratch card, they will see an ironic saying that is related to each of different sports themes. In order to let the users get more information of athletics, there are different introduction of every athletes behind each scratch card.
this series of scratch cards’ design. The golden, silver and bronze medals printed on the card represent the glory. When the users scratch the scratch card, they will see an ironic saying that is related to each of different sports themes. In order to let the users get more information of athletics, there are different introduction of every athletes behind each scratch card.
Copyright © 2017 Shen Ching Chun. All Rights Reserved.
