媽媽麵 MAM MA MAIN PACKAGE

Title｜媽媽麵 MAM MA MAIN
Type｜Package design
Design｜沈慶群 Shen, Ching-Chun
Year｜January. 2017

台灣南部日照充足，因此發展出獨特麵食文化。關廟麵是一項台灣傳統麵食，有細麵、粗麵、與刀削麵三種。許多關廟人從小吃慣了關廟麵的口味,長大後到外地工作總不忘隨身帶著幾包,一解思鄉之愁。也是因為這個緣故,才讓關廟麵從地方特產躍身成為全國知名的美味。

With sufficient sunshine, people have developed in the southern area of Taiwan a distinguishing culture of noodles. Guan Miao Noodles is a kind of traditional Taiwanese noodles and there are three main species, such as Angel Hair Noodles, Fettuccine, and Sliced Noodles. A lot of citizens who live in Guan Miao are used to the flavor of Guan Miao Noodles. While they moved out from their hometown for work, they never forgot to bring some noodles with them to release their homesick. This is the reason why it became important for Guan Miao Noodles to become the famous food in Taiwan.

為了讓在外工作的關廟人，也能感受到家鄉的味道，包裝上運用媽媽的視覺，呈現出媽媽的味道。每一個包裝上都是媽媽會為小孩做的事情，分別有買小孩愛吃的菜、幫小孩煮飯、與幫小孩打掃房間。三個放在一起呈現出媽媽從戶外到室內的生活。每款麵條也與媽媽的髮型做呼應，增加視覺的趣味性。

In order to satisfy people’s homesick, I have designed the visual pattern to represent the taste like mother’s recipe through the package. Each package has an image of things done by the mother for her kids, such as: buying the kid’s favorite ingredients, preparing the meals, and cleaning the rooms. If you put these three packages together, it represents the mother’s daily life from outdoor to indoor. In addition, these three different kinds of the noodles are related with the different hairstyle of the mother, which makes the visual more interesting and funny.