For my first two years at MMB, Charlie Cunningham, Annaliza Nieve, Ilan Frankel and I pumped out hundreds of conceptual direct marketing campaigns that included direct mail, email and digital content. We often sold more ideas than the client asked for, and I gained some serious credentials with paper folds, lenticulars, email tables and the limits of the United States Postal Service.

Agency: MMB  /  Client: Toyota  /  Contribution: Art Direction, Design

Prius

Interacting with this gate fold illustrates how much more can be done on a tank of gas with a Prius.

4Runner

To honor the adventurous spirt of the Toyota 4Runner, we created an audubon-esque guide high-lighting its distinguishing features for life in the wild.

RAV4

As a complement to a broadcast spot that pitches this SUV as ideally equipped to help families avoid the impending Zombie Apocalypse, our team created a Zombie Survival Kit direct mailer and sent out a series of email tips on how to survive a zombie attack. 

Tundra

With summer on the way, we set out to remind truck drivers of the adventurous capabilities of the Toyota Tundra.

Corolla

To validate this vehicle’s reputation as the most durable and dependable car in America our team created an email that simulates a long driving experience. This became one of the most successful email campaigns for the Gulf State Toyota dealers. This campaign also included 3-foot long 8-fold direct mail piece.