Popular with young adventurous couples, crossovers offer more space than sedans, and better fuel efficiency than trucks. So we targeted this audience in each of Gulf States Toyota’s five regions with fully-integrated campaigns that showcased the RAV4’s versatility – an SUV ideally equipped to help families avoid the impending Zombie Apocalypse. 

To support the Zombie broadcast commercial, Copywriter Ilan Frankel and I created an integrated marketing campaign that positioned the RAV4 as the perfect vehicle to survive a zombie apocalypse.

Agency: MMB  /  Client: Toyota  /  Contribution: Art Direction, Design

Direct mail piece designed to look like a 3-dimensional survival kit.

Follow up emails and online ads that gave tips on how to best use the RAV4 during the zombie apocalypse.