Google+ needed to engage with young audiences in Brazil. We took a pop up photo studio and J.R. Duran, Brazil's most celebrated photographer, to an university (FAAP-SP). There, students and friends could be shot by the celebrities' photographer. All the high resolution images were available to download at G+. Hangouts with J.R. Duran and a massive media display ads campaign were also part of the activation, which has engaged more than 70 thousand new users.

This is me and my co-workers having fun with Google+ props!

 

And this is us on our super professional J.R. Duran click!

Besides photo activations, we also engaged with fashion students. We hired Julia Petit, a loved brazilian fashionista, and she roamed around fashion schools with her interactive panel: she was there in person while her friends participated via hangouts. Open hangouts to fashion audiences also happened with huge success.