After the strategic restructuring and adaptation of the organisational structure over the past year, the development of a new corporate design was another, decisive step for tourism in the federal state of Upper Austria. The Upper Austrian logo was development further in what can be considered its next evolutionary step. It focusses on the strengths of the old logo, yet underlines the new brand approach of the endorsed brand strategy. The characteristic typography and the customised colour scheme give it a certain freshness and progress in order to express new confidence. Die simplified optics symbolises the reality and straightforwardness of the tourist landscape. The images mirror the focus on the guests: They are momentous and tell stories. The photography shows new perspectives of the landscape and the people during their experience. This combination of a highly emotional visual concept and a new graphic design creates a special (Upper) Austrian flair. The simplified and flexible handling with the new design makes the brand of Upper Austrian tourism more attractive, younger, and stronger in its approach.
