Context.
Victor Lessard is a new tv series based on the acclaimed “ Je me souviens” novel by Martin Michaud. The series is the most important original content launch for Club Illico in 2017.
The mandate was to bring notoriety to the series and capture the audience's interest by proposing a digital experience based on the universe of Victor Lessard. By that, we hope to generate new subscriptions and retain existing Club Illico consumers.
Concept.
Create an immersive and rich digital experience based on the Victor Lessard’s universe by taking advantage of the attachement the Martin Michaud’s fans have for the novel and its endearing characters. Capitalize on the notoriety of the series actors by highlighting them in different social media publications.
Experience.
Immersive digital experience in which the user is confronted with a series of morality and personality questions punctuated by several video clips from the series. At the end, based on their answers, the users will be assigned one of 6 differents personas associated with characters from the series.
Project made at SID LEE
Client : Club Illico
Client : Club Illico
victorlessard.videotron.com
pepinvanessa.com
