The launch of Pokemon GO saw thousands hitting the streets, and that's just counting the local scene. Globally, millions were caught up in the craze to catch these cute virtual pets.

Malls, parks, every street corner. Everyone was out to catch em all. 

With so much attention fixated on these virtual pets, we saw an opportunity to hijack the space. To bring to the attention of these Pokemon Hunters of a catch that they were all neglecting to see... 

The thousands of cute strays, both dogs and cats that were up for adoption with no real takers. 

We wanted to remind people that, if you're going to sweat for a catch, might as well do it for a real catch instead. One that would return the attention and love. And we'd do it by bring the message to them, wherever they go on their hunts.

The big idea - #TheRealCatch Standees

Executive Creative Director: Alvin Teoh, Paul Lim
Art Director: Ong Poh Jet
Copywriter: Justin Kon, Calvin Choong
Designer: Joshua Wong, Kelvin Chin, Yip Wei Hao
Client Service: Lo Wei Tzen
Photographer: Ong Poh Jet, Lawrence Loh, Justin Kon, Firdaus Nadzir, Lim Bee Yong
Agency Producer: Dragonfly Design
Cameramen: Ong Poh Jet, Lawrence Loh, Firdaus Nadzir
Client’s Name: Andy Koh
Client’s Position: Founder/CEO
Client’s Contact No: 012-6754466