Justin Kon's profile

Coca-Cola Stevia Taste Challenge Activation

Coca-Cola had a new product. A healthier take on a Classic favourite - the Coca-Cola Stevia.

As a natural sugar replacement, stevia is traditionally taken by diabetic patients as a safe sugar substitute. But there's a catch. A negative stigma that stevia has, a bitter aftertaste. 

So how do we convince people that the new Coca-Cola Stevia is just as good as the old Coca-Cola Classic, without its infamous aftertaste.

Well, we do a Classic taste test. And since we wanted to make a big statement, we went in big. All you have to do is step up and hit a button. Coke will be poured into a glass in front of you to be tasted, but you won't know which Coke is it, Classic or Stevia. Literally, because they both taste the same ;).
Mock-up of the on-ground activation setup
The big question.
Coca-Cola Stevia Taste Challenge Activation
Published:

Coca-Cola Stevia Taste Challenge Activation

Published:

Creative Fields