Caramuxo Teatro. Branding & Advertising

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Corporate Image Redesign of "Caramuxo Teatro", a Galician theater company for children and families. The goal is to renew their graphic image in order to improve their position in the national theater market.

Next you can see a summary about the work for the new brand.

Original brand (left side). New graphic proposal(right side).

INSPIRATION BRAND: typical seashell in Galicia (the north of Spain).

THE BRAND

The graphical proposal comes up from the idea of "Caramuxo" (Galician translation belonging to the word "Caramujo", that refers a seashell which is plentiful in the north of Galicia. It aslo represents the place where the company lives.The brand is compound by and imagotype and two words for the logotype ("Caramuxo" and "Teatro").

CORPORATE IDENTITY MANUAL "CARAMUXO TEATRO"

Above you can see the Corporate Identity Manual where it is explained all information about the brand besides graphical features and rules that one has to follow for using the brand correctly.