Coro de Câmara de Cascais was initially created in October 2003 from the initiative of Maestro Nikolay Lalov and direction of Maria Repas Gonçalves, in collaboration with Concertino School of Music and Câmara de Cascais and Oeiras Orchestra and aimed to enable musical practice for parents who accompanied their children to music school.

A group that works with full collaboration with Câmara de Cascais (Cascais City Hall) and has a mixed choir aged between 12 and 71 years old is not ordinary, which is why it needed a brand capable to translate the choir’s strong personality, without falling on the rigidness of the identities usually associated to these corporate choirs. Hence, this brand should show the character of the people that compose this choir.

Each melody has its own rhythm, its own character, just like a person’s personality. In a choir, like a note on a music sheet, each person has its own voice and its own tone, contributing for an overall experience to entertain the most vast audience.

Having in consideration its need to show the goofy side of this respectful choir, it was used a handmade stroke for a warmer look and feel. The challenge here was to create something original while using tools such as Microsoft’s Word for the templates, to enable the choir to use and update the content.