More than flat design, one of Microsoft’s signature visuals is the colored square. From the different types of windows compositions that constitute the company’s major logos (Microsoft and Windows) to tiles used on Windows and Windows Phones user experience.

At the time, 14 countries constituted Microsoft’s Western Europe: Austria, Belgium, Denmark, Finland, Iceland, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden and Switzerland.

Each country is iconic and individually represented by its own flag and language. However, they are connected by Microsoft, which is why it made sense to transform the individual representation into a unique and coherent voice: the square.

While holistically part of a group, the logo is adapted for each country, bringing a sense of uniqueness, just as of being part of a company as Microsoft is all about.

Brand and email templates (for the manager, to anticipate the newcomer process and for the new employee, to welcome to the company) were developed and shared to be implemented.