Before the Annual Community Book Read selection was named tiny butterflies flitted across the page of the Winston-Salem Journal leaving behind trails of ominous messages.
A few weeks later, In the Time of Butterflies, by Julia Alvarez was announced with posters, flyers, banners and full-page ads in the newspaper.
I wanted to combine the elements of delicate butterflies with the harsh imagery of violent revolution to spark interest in this story of a family torn apart during the rule of the despotic Rafael LeónidasTrujillo in the Dominican Republic.
Other elements of the campaign included Resource Guides in English and Spanish, buttons and weekly quarter-page ads.
