This rebrand of the famous Amsterdam institution, the Stedelijk Museum, pays homage to the many great dutch designers as well as the history of the museum and the country. The logo type used is based off of FF Din from Dutch typeface designer Albert-Jan Pool. It's contemporary feel is broken, sliced and compressed down to symbolize the countries current outlook and cutting of artist grants and funding.
Founded in 1874, the museum has recently added a new contemporary style building on to the original classic brick portion. The two combined create a rectangular shape. The Stedelijk houses over 90,000 pieces of work spread across 11 disciplines of art. To capture this, I traced the outline from the architectural drawings of the complete redesigned museum. Then interweaving 11 of these rectangles a webbed circle was formed. A circle that stands for the history, design, architecture and disciplines that are all art and all at home in the Stedelijk Museum.
The collateral and system design is a study in how to breathe new life and modernity into a historical dutch font without losing its roots. The symbiotic connection between the old and new is apparent and relative throughout this whole design project.
Founded in 1874, the museum has recently added a new contemporary style building on to the original classic brick portion. The two combined create a rectangular shape. The Stedelijk houses over 90,000 pieces of work spread across 11 disciplines of art. To capture this, I traced the outline from the architectural drawings of the complete redesigned museum. Then interweaving 11 of these rectangles a webbed circle was formed. A circle that stands for the history, design, architecture and disciplines that are all art and all at home in the Stedelijk Museum.
The collateral and system design is a study in how to breathe new life and modernity into a historical dutch font without losing its roots. The symbiotic connection between the old and new is apparent and relative throughout this whole design project.
