Alpha Animals T-Shirt Design
An illustration design embellishing an ’Alpha’ concept logo, commissioned via Crew website.The illustration’s composition is inspired by the ‘Allegory of Prudence’ by Titian and its content combines a three-headed entity (one Bear, one Lion and one Wolf) within the typographic ‘Alpha’ logo. Each animal is intended to signify a particular virtue the brand wanted to evoke (Lion = Courage ; Bear = Strength ; Wolf = Loyalty). The logo was created for branding purposes and labels, with the illustration having to be capable of being printed on black and white apparel.