GreenEarth Cleaning Products
Brand & Package design
Brand & Package design
Brand and package design for Greenearth, fictional manufacturer of all-natural cleaning products. This was a project in one of my design classes. This is actually the second incarnation of this brand. The initial concept & design was a bit more utilitarian and I wanted to go in a more graphic, text-heavy direction. The container is a full-circumference wrap around a recycled cardboard dispensing cylinder. The hang tag is a triplex comprised of two sheets of bright white card stock (front and back), with a sheet of green stock comfortably sandwiched in the middle. I love the the tasteful dash of color that it gives an otherwise sterile component of the brand. I mean seriously, when was the last time you enjoyed looking at a hang tag?
*2013 Silver Addy Award Winner
