A self-initiated project I began after my experience witnessing The Typefight. I'd head home from work every day at lunch and take 1 hour to eat and freehand an alphabetic character. I ended up enjoying the exercise so much that I continued on with numbers 0-9 after I wrapped up the letters. And every designer wants to illustrate a custom ampersand, so I had to indulge.
I then took the sketches to the machine and further experimented with color and texture.
Turns out I wasn't the only one that was currently embracing typographic challenges/exercises at the time. I eventually found the 36 Days of Type project, a small designer-centric Instagram project for people who were interested in doing the same thing!