An Innovation for Burberry
new scenario consumption
new scenario consumption
In collaboration with the MBA colleagues at the Politecnico di Milano we conform a multidisciplinary team of: industrial designers, graphic designers and business managers. To run a workshop with the aim to develop future scenarios of consumption applicable to the design and luxury industries, identifying new social cultural trends. As a result we define an strategy change for the brand Burberry identifying an opportunity to develop a new range of accessories that match the brand values with the values of tribe trends.
