Truck Scout is a streamlined food truck discovery app that saves food truck lovers valuable time on their lunch break. Find a food truck and place an order in a single app.
Initial Problem Statement
People want to know where they can locate food trucks and reach them conveniently.
People want to know where they can locate food trucks and reach them conveniently.
Hypothesis
There is no single go-to app or website where consumers can view food truck schedules and place an order.
There is no single go-to app or website where consumers can view food truck schedules and place an order.
User Research
Now armed with a problem statement and a hypothesis I set out to conduct to see what food truck lovers were after.
User Interview Common Findings & Affinity Mapping
I interviewed 8 food truck consumers and 2 owners. Additional research findings were carried out through online research.
Personas Created From Research Findings
I realized my initial problem statement and hypothesis were a little off after analyzing the research from users.
Revised Problem Statement
Not knowing when a food truck is nearby, or how long of a line one has to wait in can make people hesitant to try food trucks during lunch.
Revised Hypothesis
People are more likely to buy from food trucks during lunch if:
1. They know what food truck options are nearby.
2. They can gauge the wait time of any particular truck.
Crafting the MVP
With a new perspective on what food truck lovers and owners are looking for I begin to construct the MVP.
MVP Statement
Truck Scout is a streamlined food truck discovery app that saves food truck lovers valuable time on their lunch break. Find a food truck and place an order in a single app.
Feature Prioritization
User Flow
Lo-Fi Annotated Wireframes
