There have been plenty of discussions around calls from click-to-call search ads, and calls made from landing pages within the mobile search landscape. These discussions usually lead to the same question: Are these calls the same, or are they different?
In order to answer these questions, the Marchex Institute Team analyzed the effectiveness and use case for each type.
I was tasked with bringing the data to life. The infographic below outlines how the consumer’s intent plays a role in how different those inbound calls actually are.
