MacDonald's is reconnect young people and their families-whole hearted connection completes the family bonding.
at the beginning of the campaign, We create activation: MacDonald's deliver you home.
AFTER"WE DELIVER YOU HOME"ACTIVATION,4 TV-COMMERCIAL ON AIR.
FIRST STORY《WAITING》
When young chinese had a family they focus on their "father"identity, but they don't know in their parents eyes they still a kids. we use this insight to showcase "No matter how old you are, if you come with your parents MacDonald's will give you free mini-cone."
THIRD STORY
We integrate different enviroment to communicate the massage to consumer
COPY: MEET TOGETHER ONLY WHEN HEART TOGETHER
MEDIA: OUTDOOR NEAR RESTOURANT
COPY:HAPPINESS RISEN ONE FLOOR FROM HERE
MEDIA:OOH IN OFFCIE BUILDING
THE RESULT:
We helped Macdonald's became a emotional ligament between younge people with their family and friends.
In 2011 new years, Chinese people start to think if they really bring their heart back home, start to really care their family and friends.
We helped Macdonald's became a emotional ligament between younge people with their family and friends.
In 2011 new years, Chinese people start to think if they really bring their heart back home, start to really care their family and friends.
