M A T E J A K O V A Č
visual identity
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Mateja Kovač is a successful Croatian illustrator and academic painter who has been present
on the local and global scene for years.
Mateja asked us to create a new visual identity and design for the promotional materials of her brand.
We found inspiration for her new visual identity in her gestural strokes and the playful color palette
which Mateja uses as a starting point in her creative work. With that we emphasize spontaneity and lightness,
as well as refined taste in colors and shapes, by which the illustrator attracts us into her
intimate world influenced by simple, day-to-day moments.
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Creative idea / Art direction & Design: Imelda Ramović
Illustrations: Mateja Kovač
Photography: Domagoj Kunić
