The History of Flight
The Air Jordan is the most iconic basketball shoe on the planet. To celebrate 30 years of greatness, We wanted to telll the story behind Jordan and pay tribute to each shoe with the same beautiful design and epic content that has built the brand’s reputation over the past three decades.
The Air Jordan History page had a dual purpose. We wanted to give the fans an incredible and engaging story, but we wanted also to push conversions by making the history page the top destination to learn about Jordan shoes online.
The most thorough AJ collection with compelling stories that allowed the fans to explore and learn more about the history
behind the shoes that they love.
2014 AKQA
Jordan.com
Role Design Director
Writer Will Sands
