Hugo Gomes's profile

Air Jordan JBC / 2014

3-D Projection Jordan Brand Classic


For the tip-off of the annual Jordan Brand Classic at the Barclays Center in Brooklyn,  AKQA team up with of Quince Imaging and Think Media Studios transformed the entire basketball court into a striking pre-game introduction  projection. This projection mapping with forced perspective combines 3D animations with traditional 2-D video content.

Role:
Senior Art Director
Senior Designer: Illi Ferandez
Creative Director: Eze Blaine


Air Jordan JBC / 2014
Published:

Air Jordan JBC / 2014

Brooklyn's Barclays Center transform with an unexpected 3D court projection before tip-off of the annual Jordan Brand Classic. AKQA Team up with Read More

Published: