Don't Text While Driving
Addressing the issue of 'texting while driving', the project contained 2 phases.
Phase 1: Aimed to reach out to a local audience, Contained a series of posters with local references in the poster copy, and car stickers to be given with new mobile phone purchases.
Phase 2: Aimed at an international audience. A digital stop motion animation was created to promote online and reach a wider international audience.
Poster 1
Poster 2
Poster 3
Digital Stop Motion Animation
