Absa Bank Limited (Absa) is a wholly-owned subsidiary of the Barclays Africa Group. They offer a range of retail, business, corporate and investment banking, wealth management products and services primarily in South Africa and Namibia. Praekelt was tasked with the redesign of Absa.co.za, which included a new set of iconography. The iconography represent three tiers: Navigational, Benefits and Products.
Credits:
Agency: Praekelt Consulting
Client: ABSA
Creative Director Praekelt Consulting: Anri Theron
Creative Director ABSA: Nick Hunt-Davis
Lead Designers: Caryn Holtes & Catalina Reeves
Designer: Joshua Pretorius
