Jive Software wanted a whole new approach to explaining what their various product lines and services did. We set out to create clear 'forks in the road' to quickly steer prospects to the best-fitting solutions while surfacing relevant testimonials and education along the way.
My role was to manage the UX team and lead the initial research efforts by interviewing internal stakeholders, performing a landscape analysis of the competitor's sites, review quantitative user feedback, analyze site analytics and heat map trends. From there, I facilitated bi-weekly presentation/brainstorming meetings onsite with the Jive team and led the digital strategy by establishing the foundational tenets of the design approach while factoring in the experience goals and brand objectives of the redesign.
The mega-nav revealed both sub-navigation and an area for highlighting topical resources.
A 'canonical' design approach was a requirement from the client. We put together a suite of interchangeable modules that were built off clear grid systems to provide the most flexibility for the dev team and marketers... across all devices.
Wireframes were constructed for all key page templates and accounted for a wide mix of content depth and density. Mobile designs were developed and presented concurrently with desktop versions to ensure parity and success for all viewports.
