There’s a gap in the market for both an eye clinic and eyewear store that delivers superior service. Lumen Optical launched with the promise of breaking through the clutter by providing a simple, exceptional experience. The brand elevates the role of the medical professional and pairs them with expert stylists in a journey where guests are personally attended to at every point, from eye exam to style exploration and beyond. Inspired by an artist’s studio, the branded environment becomes the platform in which guests are transformed by a new vision. The artist is the full Lumen experience – doctor, stylist, and service.

Designed while at Bergmeyer. Responsible for environmental branding, graphic design, and retail communication.