Bread'n'Roll
Packaging design
Client: UAB Biržų duona
Date: 2015-2016
Various flavours crispy mini grissini bread sticks for middle-income audience's everyday use. Product is youth-oriented, but intended for the masses.
The aim of design was to create an exceptional, attractive and witty packaging, that would be eye-catching and understood by majority at the same time.
Each package represents different, comical and unexpected situation. A distorted scaling emphasizes an enlarged bread stick or its ingridient which contrasts with substantially reduced small humans - the situation actors. Illustrations style is naiveand resembles doodles. Each package has a different colour that represents the best its flavour and main ingredients. This creates a warm and cosy impression, at the same time maintaining a feeling of dynamism, freedom and youthfulness.
