Concept, logo, identity elements
Acco Akademy is an institution carrying out various accordion music-oriented artistic and educational projects. Targeted brand emotions – solidity, reliability, high class, art-mastery – are represented trough symmetrical and minimalistic silhouette of a crown formed from dots. The crown shape and arrangement of the dots remind orchestras’ artists’ seating scheme and the size of the dots symbolises the type of each performer.
The visual style is a combination of clean, minimalistic shapes and bright colour gradient. Soft and smooth texture of curious skin paper and subtly visible UV logo contrasts with bright colour accents.