The tv channel SIC Mulher wanted to activate its brand in an innovative way in Lisbon Fashion Week 2011. The brand had a slogan that said "Love for life", so Funnyhow subverted the known "I ❤ NY" concept for the brand using the logo itself resembling the heart.
The main objective was to have as many people talking about SIC Mulher in the event as possible. So we created 18 comic book thoughts that revealed funny thoughts about tv shows from the tv channel and about the event itself. It was also added to the brand campaign a stand designed with the same concept showcasing the tv shows and where gifts were delivered.
People caught on camera with the comic book thoughts were then tagged on Facebook, which helped extend the effect of this brand activation alongside the video that was published in Youtube.
The presentation to the client follows below.
Photos of the event.
News in the media.
