In the begining of 2011 we noticed how unprepared most of the public parking lots, even the payed ones, were towards hadicapt people, as most did not have dedicated handicapt spaces. One of these parking lots, just around the corner to our office didn't had handicapt spaces either, so we decided to promote a stunt to raise awarness of this issue through the media.
The idea was simply to paint all of the spaces of that same parking lot as handicapt spaces overnight. Not even one spot was left free, resulting in an almoust empty park the following day.
This simple idea was enough to get the attention from local media, but also national newspapers, and even tv.
The idea was simply to paint all of the spaces of that same parking lot as handicapt spaces overnight. Not even one spot was left free, resulting in an almoust empty park the following day.
This simple idea was enough to get the attention from local media, but also national newspapers, and even tv.
