The Old Spice Party
Interactive Campaign for P&G (2013)
After the success of the first Old Spice digital campaign (Old Spice Town), P&G asked us to create a new digital campaign and experience for the launch of their new Wild Collection. The party was an excuse to create an immersive experience where different characters could unleash their wild side. Within the party there were 29 different short videos, giving people the chance to explore, engage for a longer time and also shareable material.
This campaign is also noted for being the last YouTube Custom Gadget Channel in Latin America, before switching completely to HTML, and leaving behind Adobe Flash custom functionality.
Custom graphic interface
We created an interactive on-screen keyboard to launch the videos, with different form factors for mobile, tablet and desktop.
We created an interactive on-screen keyboard to launch the videos, with different form factors for mobile, tablet and desktop.
J is for Japan!
I designed supers and a logo in Japanese for the Japan video.
I designed supers and a logo in Japanese for the Japan video.
I also wrote the dialog and provided voice acting for the Old Spice wolf in Japanese.
Thanks for watching.
